About us


Our experience

We’ve been working in the web and software industry from the boom to the bust and back again. We’ve worked on projects from all sides of the table: as designers at interactive agencies, as developers at software companies, as private consultants, and even as clients while working for nonprofits and businesses.

Thus we understand web projects from every perspective. We know what it’s like to be the startup with a tight timeline and budget. We’ve been the user who needs to accomplish a task, the engineer juggling requirements and usability, and the product manager who has to satisfy both corporate and customers. We understand the small business that needs to get noticed, and the nonprofit that needs online donations. In short, we know where our clients are coming from!  This insight has led us to…

Our approach

We like to say that we approach tech projects from a people perspective.

Whether you prefer paper or pixels, tech projects can seem intimidating. It can be hard to know where to start, what to do, and how to plan. Using an approach that puts people, rather than technology, first, we will help you

  • Assess your needs, goals, and available resources
  • Map out ideas, requirements, and metrics for success
  • Research the needs of your audience or end-users
  • Make well-informed decisions on how to proceed
  • Develop a comprehensive, realistic plan
  • Run an interesting, enjoyable, and successful project.

The result will be products and solutions that make sense to the people using them.

We think technology should work for you. Not the other way around.